Evolving from the Application Service Providers (ASPs) business model, where they would provide services based on your IT support services, the Managed Service Providers (MSPs) touch a whole wide variety of areas and remotely manage your own IT infrastructure while you focus on your core business. This has gained significant steam in recent years and is expected to reach a valuation of more than $700 billion till 2030.
As a managed service provider in today’s blood red, cut-throat, step-on-everyone’s-toes market, growing your business and getting that edge over your competitors is no low-hanging fruit. In this article, we will highlight few simple ways you can upscale your business and how MachPanel can help you ensure that your business grows alongside the market.
According to Gartner, by 2024 over 50% of IT spend will be in the public cloud and 2/3 of end users who move applications to public cloud will seek help from a third party. This opens up a wealth of opportunities for MSPs to enhance the value they provide to customers. Tools like MachPanel’s multi-cloud automation solution allow MSPs to enhance their customer experiences, grow revenue and leverage automation to transform their business processes.
Getting more leads and marketing your business
An outstanding website + email and social marketing + PPC advertising + blogs
This might just be the formula to drive up your business and convert the leads into potential sales. In addition to these, following up on the leads by using a method, perhaps an appointment setting service or telemarketing, will result in yourself having a lead generation machine.
An outstanding website
A good, attractive website that gives the prospect what the clients are looking for and is designed to convert leads. For this, you might need someone who has a good eye for design and who understands designing website specifically for lead generation.
Start building a list of your prospects that you can market to using whatever tools you have available to. With the emails you send, you would also want to educate your customers about the latest problems, how you intend to solve those problems, etc. Now these same messages can then go out to your social media platforms, or you could write blog posts about them.
Scale your security operations
As you scale and adapt your business, this lends itself to more vulnerabilities, so you need to have a proactive conversation about risk and layered defenses. Security tools are only as strong as the operators behind them, the real people that fine tune and configure those tools are the ones that need that time and investment in training and education. When these individuals turn into experts, only then you can fill in those security gaps and the holes in your security stack and maximize the technology you already have, all at no cost.
That’s the secret, if you want to expand, grow outwards and mature to MSP to a MSSP, then you must invest inward.
Become a more cloud-centric service provider
Cloud has redefined the IT industry including the managed services. MSPs today need to embrace the cloud to meet the demands of clients having more and more remote workers by adopting a cloud-first strategy. This strategy does not mean to move every part of your business to the cloud, but it does mean taking a cloud-first approach when making decisions for clients’ technology. By making the cloud the default basis of the operations, MSPs gain the following advantages:
- Scalability as MSPs can increase or decrease resources according to the demand
- Flexibility because MSPs can access cloud-based resources from anywhere
- Fixed and predictable costs
- Less time than setting up on-premises equipment
- High reliability as cloud-based infrastructure is less likely to fail
If you have not explored the ways you can use the cloud-first approach in your MSP business, now is the time. With more than 35 years of experience helping MSPs delivery flawless cloud services, MachPanel is here to help MSPs and their clients thrive. Our cloud automation and orchestration software brings your services, customers and businesses into total harmony so that they all grow together.